#BEST IMAGE FORMAT FOR WEB BANNER FULL SIZE#

Let’s say that we have a client who wants a 4x12 feet full-color banner with photos and text. So why does the preparation of files for large-format output seem to have traditional print designers scratching their heads in perplexity? Let’s consider how viewing distance factors into how we set up a Photoshop file for large-format output. Extra Large Photoshop files Photoshop for Large Format - A Unique Way of Thinking

When setting up images with the document size set at full size (the size of the printed product) it is only necessary to set the pixel size at 100 pixels/inch for most types of banners. You will find a wide range of opinions when researching this subject. This is usually not necessary and places extra burdens on all raster image processing systems (RIPs). 300 dpi images at large sizes can produce extremely large files - in the gigabytes range. Preparing files for Large Format Printing does not usually require the higher 300 dpi image files commonly associated with other printing methods. All this does is give you a really huge file size.

There’s a common misconception that bigger files need more resolution than normal print jobs-this is simply not true. This is where a number of traditional print designers and desktop publishers find themselves in unfamiliar territory. Where traditional print methods have you working in the 300-dpi (dots per inch) range, large format basically reverses that thinking altogether. The traditional rules of file dimension and resolution used in standard offset printing don’t necessarily apply. When it comes to file preparation of large-format banner printing, there’s a different mode of thinking.

#BEST IMAGE FORMAT FOR WEB BANNER FULL SIZE#

Best image format for web banner